Greenwashing is a trust killer. Discover why fake sustainability backfires, how consumers fact-check in 2025, and why purpose-driven branding is the only way forward.

Good products fail without strong brand identity. New founders must balance bold perspective with familiar cues. Positioning shapes growth, creativity and risk turn attention into trust, making your brand memorable in crowded markets.

It’s when your brand promises the moon but delivers a flashlight. It’s vague, over-polished, and packed with exaggerated benefits that sound impressive but can’t survive a Google search or a customer review.