GRILLSMITH | Indulge in Grilled Perfection

Introducing Grillsmith, where culinary passion meets affordability and flavor innovation. We pride ourselves on being an emerging fast-food, semi-premium concept diner.

CLIENT

Joseph Thomas, India

DELIVERABLES

Branding, Graphic Design, Branding & Brand Identity

YEAR

2023

ROLE

Graphic Designer





In crafting the visual identity for our brand, we've strategically centered our theme on a young and energetic vibe marching the chaotic environment of a restaurant kitchen. This choice isn't arbitrary; it's a deliberate move to resonate with the dynamic spirit of our target audience; which predominantly comprises the middle and upper-middle class. Recognizing the significance of infusing a sense of playfulness into our brand, we have meticulously selected a typography style that injects a fun element and exudes vibrant character.


Moreover, considering our audience's demographic profile, we've added a touch of premium and international flair to the logo. This not only aligns with the aspirational qualities of the middle class but also positions our brand to be distinctly memorable among the youth and middle-aged segments. The intent is not just to be another brand; it's about creating an identity that stands out in the minds of our audience, reflecting their energy and aspirations.

This approach aims not just for visibility but for a connection that resonates with the lifestyle and preferences of our target consumers.





Get in Touch!

AVAILABILITY

Monday to Friday from 10:00 a.m. to 7:30 p.m.
Saturday and Sunday are for sketching… or screaming (at horror movies, not emails)

© 2020 - 2025 Ananya Kadamb. All rights reserved.

made with love & occasional breakdown, and healthy dose of Ctrl+Z+chaos.

Get in Touch!

AVAILABILITY

Monday to Friday from 10:00 a.m. to 7:30 p.m.
Saturday and Sunday are for sketching… or screaming (at horror movies, not emails)

© 2020 - 2025 Ananya Kadamb. All rights reserved.

made with love & occasional breakdown, and healthy dose of Ctrl+Z+chaos.

Get in Touch!

AVAILABILITY

Monday to Friday from 10:00 a.m. to 7:30 p.m.
Saturday and Sunday are for sketching… or screaming (at horror movies, not emails)

© 2020 - 2025 Ananya Kadamb. All rights reserved.

made with love & occasional breakdown, and healthy dose of Ctrl+Z+chaos.