The Bramble & Co. Identity | A New York Brand
Bramble & Co. is a New York-born artisanal jam brand created for modern tastemakers who crave bold flavor, honest ingredients, and standout design. Rooted in small-batch tradition but wrapped in witty, elegant packaging, the brand brings together wild fruit blends and wild ideas—spreadable, giftable, and completely unforgettable.
Positioned as a premium D2C (direct-to-consumer) jam brand, Bramble & Co. is known not just for what’s in the jar, but for the sharp personality that surrounds it. It blends nostalgic charm with contemporary visual storytelling to capture the hearts (and taste buds) of food lovers, brunch fans, and design-forward consumers.
PROJECT TYPE
Personal
DELIVERABLES
Art Direction, Illustration, Product Label Design
YEAR
2025
ROLE
Creative Designer
Background/Insight
In a saturated market of artisanal preserves, most jam brands either lean too rustic or too sterile—leaving a gap for a brand that could feel both crafted and current. Bramble & Co. emerged from this tension: a jam company rooted in traditional small-batch values but with the flavor and personality of modern New York.
The brand wanted to disrupt the quiet-shelf aesthetic of typical preserves with a bold attitude, without losing the essence of craftsmanship. The challenge was to create an identity that felt handcrafted, but not homespun; playful, but not gimmicky.
The audience? Urban dwellers with a taste for quality—design-conscious, culturally fluent, and always reaching for something that sparks joy (even at breakfast).
Band Name & Language
“Bramble & Co.” nods to foraged fruit and wild sweetness but adds polish with “& Co.,” giving it the feel of an established, storied house. This friction between wild and refined is the soul of the brand. We dialed into a tone of voice that’s witty, crisp, and unbothered—just like a sharp New Yorker casually roasting you on the subway (but with a spoonful of jam).
Taglines like:
- "Jar of Something Good"
- "Jams for the jammy-hearted"
- "Spread the gossip, not just the jam"
…pair cheeky charm with craftsmanship, staying miles away from the usual "farm-to-table" clichés.
Band Mascot: The Jam Bear
One of the brand’s most distinctive communication tools is its custom mascot: a snack-happy bear mid-bite. The bear is more than cute, it's character. Designed as a brand communication element, it brings approachability, consistency, and instant recognizability across touchpoints.
The bear makes its way onto packaging, merch, social media, and storytelling moments. It’s simple, bold, and a little odd—in all the right ways. Just like the brand.
