A Good Company Knows How To Make The Best Products, But The Best Ones Know How To Make A Brand Out Of It!
Ecotyl was founded in 2021 with the mission of promoting organic food in the most sustainable way possible. Ecotyl offers a wide array of products, including eco-friendly products like toothbrushes and handmade organic soaps. We are constantly looking for new ways to make the brand more sustainable. I was commissioned to make a completely new brand identity, packaging design, and communication from the ground level. The packaging design should be minimal with a sustainable look and feel, aimed at young people and those who prefer organic food as a solution.
Ecotyl
Background / Insight
Ecotyl was founded in 2021 with the mission of promoting organic food in the most sustainable way possible. Ecotyl offers a wide array of products, including eco-friendly products like toothbrushes and handmade organic soaps. We are constantly looking for new ways to make the brand more sustainable. I was commissioned to make a completely new brand identity, packaging design, and communication from the ground level. The packaging design should be minimal with a sustainable look and feel, aimed at young people and those who prefer organic food as a solution.
Solution
Designed a completely new brand identity, including 60+ product packaging and brand stationery. This concept was created in the most simplistic way possible while keeping in mind that most of the products will be used by housewives. Indian consumers prefer novelty, but in traditional ways, the packaging was given a bright yet neutral tone to improve communication. The additional patterns were to distinguish each category from the others. This consistent appearance became a strong link between the packaging and the communication.
Background / Insight
Ecotyl was founded in 2021 with the mission of promoting organic food in the most sustainable way possible. Ecotyl offers a wide array of products, including eco-friendly products like toothbrushes and handmade organic soaps. We are constantly looking for new ways to make the brand more sustainable. I was commissioned to make a completely new brand identity, packaging design, and communication from the ground level. The packaging design should be minimal with a sustainable look and feel, aimed at young people and those who prefer organic food as a solution.
Solution
Designed a completely new brand identity, including 60+ product packaging and brand stationery. This concept was created in the most simplistic way possible while keeping in mind that most of the products will be used by housewives. Indian consumers prefer novelty, but in traditional ways, the packaging was given a bright yet neutral tone to improve communication. The additional patterns were to distinguish each category from the others. This consistent appearance became a strong link between the packaging and the communication.
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Client: Aditya Sharma, India
Project Type: Branding & Brand Identity | Packaging | Art Direction
Photographer: Yuvraj Singh
Website: Ecotyl.in
Year: 2021
Client: Aditya Sharma, India
Project Type: Branding & Brand Identity | Packaging | Art Direction
Photographer: Yuvraj Singh
Website: Ecotyl.in
Year: 2021
