As a brand, Voltron is not just about transportation; it’s about revolutionizing the way we perceive and experience commuting. This is the journey of strategic branding transformation of Voltron.
Voltron™
Background / Insight
Voltron Electric Scooters, nestled in the heart of Bangalore, is a trailblazer in the realm of sustainable urban mobility. Recognizing a gap in the market for accessible short-distance travel solutions, Voltron seized the opportunity to make a difference. Powered by a team of dynamic individuals, Voltron is more than just a brand; it’s a revolution in the electric scooter industry. Their innovative solutions cater to those seeking convenient options for shorter commutes, carving a niche for Voltron in the market. With an unwavering commitment to sustainability, they resonate with environmentally conscious consumers, setting the stage for a greener future.
Let's find out how we successfully transformed Voltron's brand image to align with its values and capture the attention of environmentally conscious consumers.
Solution
Grasping the transformative power of branding, Voltron aimed to infuse its core values of accessibility and sustainability into every aspect of its brand identity. They envisaged a brand where their logo and marketing materials would not only reflect their commitment to the environment but also their dedication to making short-distance travel more accessible. In this endeavor, we collaborated to create a visually compelling brand persona that aligns with their product line and serves as a symbol of their eco-conscious and user-friendly mission. This collaborative effort resulted in a brand that is visually distinctive, mirrors Voltron’s commitment to a sustainable future, and underscores its focus on accessibility.
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Client : Joseph Thomas, India
Project Type: Art Direction | Branding & Brand Identity
Year: 2023
Additionally, these guidelines serve as a valuable resource for internal teams and external partners, ensuring that everyone involved in brand communication is aligned and working towards the same vision.
