I have worked on the Art Direction and Branding & Identity of YellowClub, a Mental Health Service providing platform.

They wanted an upgrade to their visual aesthetic which looks more serious and has a friendly tone also, with a whole new style guide.
Created a professional look with promising-looking visual and marketing posts, which depicts the context related to mental health and its importance as concerning as our physical health, so we can initiate conversations about it more regularly than we talk about sports or any other topic. Especially in times like these that we are going through, we need to be more in contact with ourselves than ever.
Project Type: Contract
Year: 2021
Additional credits to Abhijth S Sreekumar and Meera ( UI / UX team), the Interns that worked for yellow Club as interns (content writers), and all the director & team members.
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