Meet SOULTOUCH, a company proudly declaring itself as “a different kind of footwear company that embraces movement, change, and being unique.” To align their brand image with their statement, SOULTOUCH decided to embark on a rebranding journey.
How did SOULTOUCH achieve this transformation? Let's find out...
SOULTOUCH™
Meet SOULTOUCH, a company proudly declaring itself as “a different kind of footwear company that embraces movement, change, and being unique.” To align their brand image with their statement, SOULTOUCH decided to embark on a rebranding journey.
How did SOULTOUCH achieve this transformation? What were the steps and challenges involved in the rebranding process?
Problem
SOULTOUCH’s primary challenge was the need for branding to represent expansion beyond its existing range of footwear while communicating a message of comfort, style, and uniqueness. Additionally, they desired a brand that resonated with a younger demographic while retaining their existing customer base. However, defining the specific elements and design choices to communicate these qualities posed a challenge, requiring thoughtful consideration of design and messaging to strike the right balance between modernity and familiarity.
Solution
Our goal was to achieve a crafted a comprehensive branding strategy that encompassed all aspects of their desired image. This involved creating a visually striking logo by merging sleek, contemporary elements with familiar imagery. We also incorporating subtle typography to enhance the brand's adaptability. The packaging was meticulously designed with compelling messaging, showcasing the distinctive features and benefits of their footwear while underscoring the brand's commitment to quality and customer satisfaction. This approach ensured that every facet of the brand echoed its tagline, making SOULTOUCH truly "Joyously Different".
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Client: Ritesh Kaul, India
Project Type: Art Direction | Branding & Brand Identity | Packaging
Year: 2022
