The AVPN Global Conference is Asia’s largest social investment event, uniting 1,300+ delegates across 44 markets. The project focused on developing a cohesive identity that refined existing brand elements while enhancing visual clarity and flexibility. The identity extended seamlessly across digital, print, and on-site branding by streamlining design, maintaining brand consistency, and creating
The visual identity of the conference was deliberately crafted to pay homage to Kuala Lumpur, integrating elements that reflect the city’s essence while reinforcing AVPN’s mission of driving social impact through collaboration and investment.
Throughout my tenure at AVPN, I was involved in shaping the design language of multiple high-profile summits and initiatives, including:
- 2nd Asia-Pacific Tuberculosis Forum 2022 – Signature event branding, presentation decks, and social media creatives.
- AVPN South Asia Social Investment Summit 2023 (Jio World Convention Center, Mumbai, India) – Identity and collateral design.
- Asia Gender Network – Identity design and brand guidelines update.
- ayPact Program – Collateral design and brand guidelines development.
- AVPN Global Conference 2023 (Kuala Lumpur) – Event identity development.
- AVPN Cambodia Summit 2023 (Phnom Penh, Cambodia) – Identity and collateral design.
This role required a balance of strategic thinking and creative execution, ensuring that each event’s identity aligned with AVPN’s core values while maintaining visual distinctiveness.
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Employer: AVPN, Singapore
Event Site: KLCC Kuala Lumpur Convention Center
Project Type: Conference Identity Design | Art Direction
Photographer: Team Members
Website: avpn.asia
